Behind the scenes
Walking pads booming on Galaxus
by Alex Hämmerli
Barbell plates are the new toilet paper
23.2.2021
Translation: Veronica Bielawski
More and more people in Switzerland are setting up their home gym. The Romands in particular seem to be doing some heavy lifting – they’re the champions when it comes to buying barbell plates.
Post-coronavirus times will come. Maybe as soon as this summer? Many of us want to whip ourselves back into shape by then, right in time to rock our swim trunks or bikinis. Others simply want to do something good for their health. Whatever the reason, the Swiss are trying to keep fit during the pandemic. Sales of fitness products have increased almost fivefold in the space of a year. You don't just work from home; you also work out at home. Catchphrase: home gym.
Fit, fitter, home gym
The Romands and strength training – two peas in a pod
What kind of equipment is particularly popular in Swiss households? This January, virtual shopping carts were overall most frequently filled with yoga mats and fitness bands. Demand for more heavy-duty equipment has grown the most. In German-speaking Switzerland, barbells are in particularly high demand, while in the Romandy, barbell plates are the big sellers.
Romand customers ordered 55 times more of those compared to the previous year. They seem to be particularly sporty (or at least very motivated); products from Galaxus’ fitness range were bought 8 times more frequently on average in January than a year ago. By contrast, orders «only» quadrupled in German-speaking Switzerland and Ticino.
What does your home gym look like? Do you prefer to go jogging? Or is sport just not your thing? Share your thoughts in the comments – and stay healthy!
Charts: Made with Flourish.
Stephan Kurmann
Senior Communications Manager
Stephan.Kurmann@digitecgalaxus.chStudies claim that we have a shorter attention span than goldfish. Ouch! My job is to get your attention as often and for as long as possible. How? With content you enjoy. Outside of the office, you’ll find me on the tennis court, curled up with a book, Netflixing or travelling.
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