Behind the scenes
From slow seller to sales sensation – the suitcase is making a comeback
by Stephan Kurmann
Baggage, bathing suits and Birkenstocks: Switzerland’s set for summer
11.7.2022
Translation: Katherine Martin
For many of us, our sense of wanderlust has awakened from its pandemic-induced stupor. Suitcases are doing even better on Galaxus than they were before the pandemic. And that’s not all. GPS trackers for luggage are flying off the virtual shelves, too – possibly as a consequence of the chaos at some airports. Read on to find out who’s rushing to buy swimwear before the summer holidays, and what kind of open-toed footwear is trending.
There’s a run on luggage and GPS trackers
It doesn’t matter if you’re travelling by car, train or plane – you’ll usually have luggage with you. In June, Switzerland made a beeline for suitcases and other baggage: luggage sales increased by 120 per cent in comparison to last year. Looking at the first half of the year, the increase is as much as 158 percent – even higher than pre-pandemic sales.
The fear of losing luggage could explain why GPS trackers ended up in the shopping carts of numerous Digitec Galaxus customers this June. A hundred and sixty three per cent more than last year, in fact. But how do they work? It’s pretty simple: you pack the tracker in your suitcase, then you’re able to locate it using an app.
As for footwear: the demand for espadrilles and flip-flops seems to have lulled, with only sandals recording an increase in sales in June (+ 15%). Birkenstocks and Crocs are particularly sought after.
And when it comes to swimwear, only men have been buying more (+ 77%), with O'Neill, Quiksilver, Billabong and Jack & Jones swimming trunks especially likely to end up in the shopping cart. Swimsuits and bikinis, however, saw stable or even declining sales last month.
Are you all set for the summer holidays? Or will you be taking a vacation later in the year? Is a staycation on the cards or are you going further afield? Is there anything missing from your holiday packing list? Happy holidays!
Stephan Kurmann
Senior Communications Manager
Stephan.Kurmann@digitecgalaxus.chStudies claim that we have a shorter attention span than goldfish. Ouch! My job is to get your attention as often and for as long as possible. How? With content you enjoy. Outside of the office, you’ll find me on the tennis court, curled up with a book, Netflixing or travelling.
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