Roll-top rucksack bag trend: from pack mule to go to everyday hero
31.8.2023
Translation: machine translated
Once the preserve of courier services, you can now find the roll-top rucksack almost everywhere: on the streets, on the train and, of course, in our shop. Why it is so popular and what new models are available.
Thursday morning, 07:25. My girlfriend and I are sitting next to each other on the train. We each have a roll-top rucksack on our laps. After capturing the moment for posterity, I look around and realise that we're not the only ones in the carriage.
No wonder - the hype surrounding the rucksack with the eponymous roll at the opening continues unabated. What's more, it's getting bigger and bigger! This is also reflected in the shop: the sales figures for Johnny Urban products rose by a full 45 per cent in 2023 compared to the previous year, as a colleague from Category Management tells me. These are mainly roll-tops like the Ryan model.
The press department at Got Bag tells me something similar. They confirm to me that "the number of Rolltop orders has grown continuously and there is still increasing interest in the classic Rolltop". Although it was launched in 2018, it is still enjoying growing demand.
Courier rucksack with style
The roll-top is more popular than ever. But why is this particular rucksack so popular? It's probably because of its functionality.
A roll-top is modelled on a classic transport rucksack, such as those used by bicycle couriers. Yes, exactly the kind of people who are death-defyingly weaving their way through the streets: Their rucksacks have plenty of storage space, a wide opening and a (mostly) robust, water-repellent material. The everyday roll-top now combines all of these characteristics with style.
Rolltop survey
Do you have one already?
- Yes57%
- No43%
The competition has ended.
They see me rollin'
The highlight is the fastening, which consists of the typical rolled-up end. This can be opened up if required, increasing the capacity of the rucksack. This makes it suitable for spontaneous shopping trips and you can also easily take a souvenir from the office with you. Very practical in our fast-paced everyday lives. And even if you don't need the extra space, the roll-top is an advantage: it frees you from a semi-secure fastening with a cord or buckle and keeps the bag reliably sealed by rolling up the top end.
And because it's so practical and popular, there are of course also new models in the shop. Got Bag now offers small "rollers" with a capacity of 20 litres. And in trendy pastel colours:
By the way: since this year, we've even had Lässig roll-top models for children in our shop. Cute, isn't it?
Cover picture: Maike Jensen
Cat lady and coffee lover from up north. Always on the lookout for «News and Trends».
Office
Follow topics and stay updated on your areas of interest
Sport
Follow topics and stay updated on your areas of interest
Home + Kitchen
Follow topics and stay updated on your areas of interest
Fashion
Follow topics and stay updated on your areas of interest
6 comments
later