Pia Seidel
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Antique or modern? These designs will make you look twice

Pia Seidel
27.5.2025
Translation: Megan Cornish
Pictures: Pia Seidel

Jewellery meets furniture – why Completed Works’ first furniture collection’s attracting so much attention and what the fascination is behind the extraordinary designs.

At first glance, Completed Works’ furniture looks antique – bronze chairs, shiny silver tables that could tell stories. Almost like sculptures, randomly placed in the room. But as you get closer, you realise what appears heavy and solid is surprisingly light and almost fragile. It’s precisely this play on perception that fascinates people – and seems to be the key to the hype the London label’s generating with its first furniture collection.

Anna Jewsbury describes the special effect of her furniture in an interview with Sight Unseen magazine: «I love that it’s kind of almost trying to deceive you, in the sense that you don’t know what you’re looking at and how it might feel when you touch it.»

This combination of design and sustainability comes at a price, though. A coffee table or chair can easily cost several thousand francs. This keeps Completed Works true to its positioning in the luxury segment – art for everyday life, but not for every budget.

What’s more, the pieces were shown at Milan Design Week – the place to be for the industry. Anyone who gets noticed there automatically becomes the talk of the town. But ultimately, it’s playing with perception that makes Completed Works so special. Furniture that appears heavy, yet is actually light. Designs that tell stories and surprise in the process. That’s exactly what sticks in your mind – and creates hype.

Header image: Pia Seidel

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Like a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.


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