New Balance WS327OR

As running gained immense popularity in the 1970s, the benchmark for running shoes shifted from mere existence to performance. Although the designs of that time would be considered simple by today’s standards, this decade marked the beginning of a new era for running shoes. The 327 reinterprets the 70s as a time of innovation, boldly reshaping classic design elements with a thoroughly modern perspective. With a sharp redesign of the iconic wedge silhouette, an oversized, asymmetrically placed 'N' logo, and a trail-inspired outsole with lugs, the 327 is nothing less than a complete reimagining of our running shoe tradition.