New Balance W3277BS - 327

As recreational running gained widespread popularity in the 1970s, the focus for running shoes shifted from mere existence to performance. While the designs of that era may seem simple by today's standards, the decade stands out as the moment when running shoes truly came into their own. The 327 sheds new light on the 70s as a time of innovation by boldly reinterpreting classic design elements with a thoroughly contemporary attitude. With a sharp redesign of the iconic wedge silhouette, an oversized, asymmetrically applied 'N' logo, and a trail-inspired lug outsole, the 327 offers nothing less than a complete reimagining of our running heritage.