New Balance U740CG2

The New Balance 740v2 Concord Grape is a running shoe featuring a white mesh fabric upper overlaid with graphic caging. The metallic finish caging is done in Concord Grape purple and Phantom, with linear accents of silver and white. The molded 3D New Balance N logo anchors the sides in Concord Grape, and a textured white midsole and black tread outsole complete the look. American footwear and athletic wear brand New Balance was founded in 1906 and became known over time for their performance shoes that could act as daily runners, incurring heavy mileage. New Balance delved into their 2000s archives to reproduce the 740 in the 2020s, and its ABZORB midsole features its signature compression resistance and cushioning. The 740v2 boasts caging in a bold Concord Grape hue, which is an uncommon running shoe color. The New Balance 740v2 Concord Grape released on January 15, 2025, and retailed for $110.