New Balance U7403SB - 740

The original 740 was the kind of everyday runner that was worn down and repurchased through heavy miles. This long-time fan favorite is returning from the archive and is ready to inspire a whole new generation of enthusiasts. The 740 combines familiar elements of early 2000s running inspiration – an open mesh upper, segmented midsole, and a streamlined silhouette – with accents like two-tone mesh and angular overlays that give the 740 a unique visual identity. Whether you're discovering or rediscovering, the 740 is ready to become your next favorite shoe.