New Balance U327FF

As recreational running gained popularity in the 1970s, the benchmark for running shoes shifted from mere existence to performance. While the designs of this era would be considered simple by today’s standards, this decade marks the moment when running shoes truly came into their own. The 327 sheds new light on the 70s as a time of innovation by boldly reinterpreting classic design elements with a thoroughly contemporary outlook. With a sharp reworking of the tried-and-true wedge silhouette, oversized, asymmetrically applied "N" branding, and a surrounding, trail-inspired lug outsole, the 327 offers nothing less than a complete reimagining of our running heritage.