Jordan 3 Retro Seoul 2.0

The Jordan 3 Retro Seoul 2.0 blends basketball heritage with Korean pride in one unforgettable silhouette. A sequel to the ultra-limited 2018 edition, this pair pays homage to South Korea’s cultural iconography and the 1988 Seoul Summer Olympics. It returns with a crisp white leather upper, suede elephant print panels, and bold accents of sport royal and challenge red inspired by the Taegukgi flag. Jordan Brand added subtle upgrades to set the 2.0 version apart: quilted blue collars, aged yellow midsoles, and the reversal of the original embroidery across the tongues. These thoughtful tweaks make the sneaker feel both fresh and reverent to its roots. It’s a refined evolution of a beloved design that merges MJ’s legacy with Korean flair. The Jordan 3 Retro Seoul 2.0 was released on May 15, 2025, for a retail price of $200. Done in white, black, sport royal, challenge red, pale vanilla, and college grey, it captures the spirit of Seoul and the DNA of an all-time classic.