Hoka Ora Primo

The Hoka One One Ora Primo Black is a post-run, slip-on recovery shoe with an all-black colorway and a futuristic design. The construction features an insulated puff upper in black that keeps the foot warm and provides soft comfort without adding weight. Another comfort-first design element is the oversized knit collar, which offers a gentler feel and reduces friction compared to traditional collar padding. The most eye-catching feature is the elastic lace closure system, with laces resembling oversized tubes that wind through thick loops attached to the upper. The laces have black and white lines that make them stand out against the all-black upper. The foam midsole cushions against impact, while the rubber outsole provides traction on various surfaces. The addition of heel and front pull tabs allows for easy removal. The Hoka One One Ora Primo Black was released on December 15, 2023, and retailed at $120.