Best selling Laundry detergent + Fabric care from Held

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1. Held Universal

NEW, universal detergent concentrate
100 washloads
Protects colours and washes perfectly clean.
Strong against stains

Dermatologically tested
With vegetable ingredients

user's manual
For white wash and colourfast. Suitable for washing temperatures 30°C 40°C 60°C.

Not suitable for wool and silk. Use Held wool & mild detergent.

1 lid = 35 ml

Ingredients:
5-15% non-ionic & anionic surfactants. <5% Soap, scents (limonene, linalool, geraniol, butylphenyl methylpropional, citronellol), enzymes. Other: water, sodium citrate, alcohol, glycerine, polypropylene terephthalate, trisodium ethylenediamine disuccinate, lactide acid.
Held by Ecover Detergent Liquid Universal 1 piece 5 l, Application: Total wash, Detergent type: Liquid, Scent: Hibiscus, Jasmine, Number of wash loads: 100, Packaging unit: 1 piece, Volume: 5 l. 

What our customers think

Pro

  • Makes washing very pleasant
  • Smells good
  • washes clean

2. Held Wool & Fine

Held Fine Detergent Wool & Delicates - Water Lily & Honey Melon 1 L - Gently cleans, protects, and cares for delicate fabrics

The Held Fine Detergent Wool & Delicates in a 1L bottle impresses with its formula that gently cleans and cares for clothing, helping it to last longer. The detergent removes stains from laundry and helps maintain the fiber strength of sensitive fabrics. The formula is based on plant-derived, biodegradable ingredients and minerals. It is vegan-friendly due to its plant-based composition. Held's detergent gives laundry a fresh scent of water lily and honey melon. Additionally, it is gentle on the skin – it has been dermatologically tested on sensitive skin. The 1 L bottle of concentrated liquid detergent is sufficient for 22 washes when used as directed. For this purpose, the detergent bottle is equipped with a dosing cap.

Product benefits in detail:

- Plant-based formula
- Gently cleans and strengthens fibers
- Fresh scent
- 100% recycled bottle (except for the cap)
- 100% recyclable packaging
- Vegan-friendly, as it is plant-based
- Content: 1 L / 22 washes

All ingredients are biodegradable (DID list/OECD tests) except for minerals. The bottle is made from 100% recycled plastic. The cap is made from 50% recycled plastic.

Ingredients: 5-15% non-ionic surfactants, less than 5% anionic surfactants, soap, fragrances (Limonene, Citral). Others: Alcohol, sodium citrate, table salt, citric acid. 

What our customers think

Pro

  • Reasonable price
  • Pleasant odour

3. Held Color

Held Laundry Detergent Color Apple Blossom & Freesia 5 L - Cleans, Protects, and Preserves

The Held Laundry Detergent Color Apple Blossom & Freesia in a 5 L refill canister impresses with its formula that cleans, cares for, and protects clothing, ensuring it stays beautiful for longer. It removes stains, revitalizes, and protects colors. With repeated use, it gently removes small pills from cotton fibers. Always following the motto: Don't wear lint, wear responsibility! The color detergent is based on plant-derived, biodegradable ingredients and minerals. It is vegan-friendly as it is plant-based. Ecover's detergent provides a fresh scent of apple blossom and freesia. Additionally, it is gentle on the skin – dermatologically tested on sensitive skin. The 5 L canister of concentrated liquid detergent is sufficient for 100 washes when used with the integrated dosing cap.

Founded over 90 years ago, Held was one of the first companies to sell phosphate-free laundry detergent. With innovative spirit, experience, and intelligent research, Ecover has developed plant-based laundry and cleaning products with biodegradable ingredients that help consumers keep their homes effectively clean. The factory in Malle, Belgium is TRUE Zero Waste certified and utilizes renewable energy.

Product benefits in detail:

- Plant-based formula
- Removes even tough stains and pills
- Fresh scent
- 100% recycled bottle (excluding cap)
- 100% recyclable packaging
- Vegan-friendly, as it is plant-based
- Content: 5 L / 100 washes

All ingredients are biodegradable (DID list/OECD tests) except for minerals. The bottle is made from 100% recycled plastic. The cap is made from 50% recycled plastic. 

What our customers think

Pro

  • Pleasant fragrance
  • No skin rashes

4. Held Colora

Held Color Washing Powder Concentrate 3 kg - Cleans and cares for colored laundry

The Held washing powder concentrate in the 3 kg package cleans thoroughly and deeply. The detergent removes stains from laundry while being gentle on colors. This color washing powder is based on plant-derived, biodegradable ingredients and minerals. It is vegan-friendly, as it is plant-based. It also contains no dyes or phosphates. Held's detergent gives laundry a fresh lavender scent. Additionally, it is gentle on the skin – it has been dermatologically tested on sensitive skin. The carton of the 3 kg package is made from 90% recycled paper and provides 40 washes at the recommended dosage.

Founded over 90 years ago, Held was one of the first companies to sell phosphate-free detergent. With a spirit of innovation, experience, and intelligent research, Ecover has developed plant-based and biodegradable cleaning products that help consumers keep their homes effectively clean. The Ecover factory in Malle, Belgium is TRUE Zero Waste certified and uses renewable energy.

Product benefits in detail:

- Fights stains from 30 °C
- Naturally deep-cleaned and cared-for white laundry
- No optical brighteners
- With a gentle plant-based lavender scent
- Dermatologically tested on sensitive skin
- Vegan-friendly, as it is plant-based

All ingredients are biodegradable (DID-list/OECD tests) except for minerals.

Ingredients: 5-15%: Zeolites, anionic and non-ionic surfactants; <5%: Soap, fragrances (Limonene, Linalool), enzymes; Other: Sodium carbonate, sodium sulfate, sodium bicarbonate, polypeptides, sodium silicate, sodium carboxymethyl starch, sodium citrate. 

5. Held Sensitive

Held Sensitive laundry powder cleans clothes gently and ensures brilliantly clean laundry. The detergent contains no fragrances or colorants and is well-suited for allergy sufferers, having been successfully tested and certified by Allergy UK. Additionally, the detergent has been dermatologically tested on sensitive skin. Its formula is based on plant-derived, biodegradable ingredients and minerals. The concentrated laundry powder is vegan-friendly, as it is plant-based. The 1.575 kg pack of the concentrated formula is sufficient for 21 wash loads at the recommended dosage.

Founded over 90 years ago, Held was one of the first companies to offer a phosphate-free detergent. With a spirit of innovation, experience, and intelligent research, Held has developed plant-based cleaning products with biodegradable ingredients that help consumers keep their homes effectively clean. The factory in Malle, Belgium, is TRUE Zero Waste certified and utilizes renewable energy.

Product benefits in detail:

- Plant-based formula
- Cleans gently and cares for delicate fabrics
- Certified by Allergy UK
- Dermatologically tested on sensitive skin
- Free from fragrances, free from colorants
- At least 90% recycled cardboard
- Vegan-friendly, as it is plant-based

Contents: 1.575 kg / 21 wash loads

All ingredients are biodegradable according to the DID list/OECD tests, except for minerals. 

6. Held Apple Blossom & Almond

Held Fabric Softener Apple Blossom & Almond 1L - For wonderfully soft laundry with a fresh scent

The Held Fabric Softener Apple Blossom & Almond in the 1L bottle gently cares for laundry and refreshes it. It is also skin-friendly: it has been successfully dermatologically tested on sensitive skin. The active ingredients in this eco-friendly fabric softener are based on European rapeseed oil and are free from palm oil. The formula is vegan-friendly, as it is plant-based and all ingredients, except for minerals, are biodegradable. The packaging is sustainable as well – the bottle is made from recycled plastic and is 100% recyclable. The 1L bottle of concentrated fabric softener is sufficient for 33 wash loads when used as recommended. For this purpose, the bottle is equipped with a dosing cap.

Founded over 40 years ago, Held was one of the first companies to sell phosphate-free detergent. With innovative spirit, experience, and intelligent research, Held has developed plant-based cleaning products with biodegradable ingredients that help consumers keep their homes effectively clean. The factory in Malle, Belgium is TRUE Zero Waste certified and uses renewable energy.

Product benefits in detail:

- Scent of apple blossom & almond
- Plant-based formula
- Ensures fresh, soft laundry
- 100% recycled bottle (except for cap)
- 100% recyclable packaging
- Vegan-friendly, as it is plant-based
- Content: 1L / 33 wash loads

Ingredients: 5-15% cationic surfactants. <5% fragrances (Linalool, Limonene, Geraniol), Lactic acid. Other: Water, Alcohol, Propylene glycol, Magnesium chloride. 

What our customers think

Pro

  • Makes washing very pleasant
  • Smells good
  • Laundry becomes soft

7. Held Color Laundry Detergent, 4KG

The HLD Color detergent in the practical 4 kg packaging offers an effective solution for cleaning colored textiles. With its new concentrated formula, it tackles stains starting from 30°C and ensures vibrant colors. Dermatologically tested, it is gentle on the skin while being tough on stubborn stains. The fresh scent of lavender and eucalyptus gives the laundry a pleasant fragrance. Additionally, the detergent is environmentally friendly, as the packaging is made from 91% recycled cardboard and is recyclable through paper waste. The ingredients are carefully selected to ensure high cleaning performance while also being kind to the environment.

- Stain removal from 30°C for effective cleaning
- Dermatologically tested and gentle on the skin
- Fresh scent of lavender and eucalyptus
- Packaging made from 91% recycled cardboard, environmentally friendly. 

8. Held Apple Blossom & Almond fabric softener, 1L

The HLD Fabric Softener Apple Blossom & Almond offers an innovative solution for textile care, specifically designed to minimize the risk of allergies. With a new, concentrated formula, this fabric softener allows for up to 40 washes and ensures wonderfully soft clothing. The formulation contains palm oil-free active ingredients based on European rapeseed oil and is free from fragrances and colorants, making it particularly skin-friendly. Additionally, the fabric softener is environmentally conscious: the bottle is made from 100% recycled plastic and is largely recyclable. The long-lasting, fresh scent provides a pleasant wearing experience, while the formula is made without animal fats and by-products, making it an ethical choice for conscious consumers.

- Minimizes allergy risk with an allergen-free formula
- Concentrated formulation for up to 40 washes
- 100% recyclable bottle made from recycled plastic
- Free from fragrances and colorants for sensitive skin. 

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