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Vitality's

Trend, counter-culture, animal rights, or healthy living: veganism is becoming a truly global phenomenon.

A philosophy of life, entailing ethical and consumption choices.

Even in the beauty world, such issues are attracting ever-growing attention.

Demand for vegan products is growing.

Formulas: 250 formulas created in Vitality’s laboratories to strike the right balance between ingredients and colorants.

Technical testing: Over 1,000 tests performed by Vitality’s Technical Centre to achieve bright and multifaceted full color.

In-vitro tests: Safe and effective formulas thanks to in-vitro testing of their irritating power on the skin.

Result: Zero color is the high naturalness coloring able to satisfy the desire for color of all women, even those who may have problems with skin sensitivity.

Actual product image Vitality's Vegan 8/0 100 ml (8/0)

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Vitality's Vegan 8/0 100 ml

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