Vitality's Vegan 7/0 100 ml

Trend, counter-culture, animal rights or healthy living: veganism is becoming a truly global phenomenon.

A philosophy of life, entailing ethical and consumption choices.

Even in the beauty world, such issues are attracting ever growing attention.

Demand for vegan products is growing.

Formulas: 250 formulas created in Vitality’s laboratories to strike the right balance between ingredients and colorants.

Technical testing: Over 1,000 tests performed by Vitality’s Technical Centre to achieve bright and multifaceted full color.

In-vitro tests: Safe and effective formulas thanks to in-vitro testing of their irritating power on the skin.

Result: Zero color is the high naturalness coloring able to satisfy the desire for color of all women, even those who may have problems with skin sensitivity.