Virtue Labs Create Volumising Primer

Create the perfect foundation for your style and build just the right amount of natural volume with this lightweight primer spray. Virtue® Volumizing Primer is a weightless spray with a formula designed to add volume and create the ideal base for your style. This light mist provides a memory effect at the roots and builds your style for all-day hold. The unique formula also protects against heat and environmental damage while repairing fine, easily breakable hair with our exclusive Alpha-Keratin-60ku® protein. It is suitable for all hair types. This lightweight primer is formulated with the revolutionary Alpha-Keratin-60ku® protein, allowing you to achieve your dream hairstyle without weighing your hair down or making it sticky. It adds bounce to fine or lifeless hair before styling and strengthens hair over time thanks to our patented keratin, giving it shine and luster. Application: Spray section by section onto damp or dry hair, from the roots to the mid-lengths. Then style your hair with heat as usual for maximum volume and hold.