Shu Uemura Umou Hold Cream

Inspired by the Japanese art of minimalism, Umou - Japanese for feather - Hold is a lightweight styling cream that is ideal for short to medium-length hair. It provides strong hold while maintaining the hair's softness without weighing it down. The product delivers a matte finish and is particularly suitable for defined, controlled, smooth looks. It also offers protection against heat and humidity.

Application: Emulsify a small amount of the product in your hands to warm it up. Gently glide the hair cream over damp or dry hair. Brush out or let it dry naturally.