Shu Uemura Nendo Definer Styling Cream

Inspired by the Japanese art of minimalism, Nendo, which means clay in Japanese, is a texturizing styling cream that defines strands, provides strong hold, and adds texture for a matte finish. Its creamy texture creates a casual look, giving the hair a unique texture while ensuring a matte appearance with strong yet pliable hold.

Application: Distribute a small amount of the pomade in your hands. Apply to dry or towel-dried hair and massage in. Use at the roots for a controlled look or to define the ends.