Schwarzkopf true beautiful honest - 7-49C Medium Blonde Beige Violet

The first permanent hair color that delivers authentic color results. Inspired by a new generation of customers with a desire for self-expression and authenticity in beauty. Discover an authentic solution for permanent coloring with tbh - true beautiful honest - for naturally looking results. A new way to enhance and beautify your hair while staying true to yourself. True: Truly unique color results that highlight the natural shine and tones of the hair with a multidimensional coverage of up to 100%. Beautiful: Beautiful, naturally shimmering powdery tones with subtle iridescent undertones. Honest: Our formulation approach: up to 92% naturally derived ingredients and up to 50% less ammonia compared to conventional permanent coloring. Explore the 13 modern smoky shades that perfect the underlying warmth.

Application

Less than 50% white hair: Use the desired shade pure. For more than 50% white hair: Mix in a 2:1 ratio with a natural tone. Mixing ratio: 1:1 with IGORA ROYAL OIL DEVELOPER (3%, 6%, 9%, 12%) or IGORA VIBRANCE ACTIVATOR LOTION (1.9%). Beautiful authentic pastel shades are best created with shades at level 8 or 9. Always use the 1:2 mixing ratio with IGORA VIBRANCE ACTIVATOR LOTION 1.9%. Apply to towel-dried hair if necessary. Development time: up to 15 minutes, visually check.

Warning

The use of this product requires professional expertise.