Previa defining paste

Models, defines, and imparts stunning shine with an anti-frizz effect. Provides medium hold. Contains a bio-liquefied phytocomplex from evening primrose flowers. A revolutionary light concept utilizes the luminescent properties of this phytocomplex. Luminescine absorbs UV rays and transforms them into a new light source generated directly on the hair, enhancing its shine.

Application: Apply to wet or dry hair and style. Done.

Fragrance note: A scent created from floral, delicate citrus notes envelops all who wear it in shine and softness, imparting an elegant and precious effect. The top note of rose and mandarin blends with heart notes of cedarwood and freesia, wrapped in a warm note of amber and lily of the valley.

Previa certified, organic, and biodynamic active ingredients sourced from Italy. A bouquet of exclusive fragrance ingredients inspired by nature. Eco-packaging made from materials derived from sugarcane.

Previa formulas contain no chemical surfactants, preservatives, petroleum derivatives, or artificial colorants.

Ingredients: All ingredients come from a guaranteed production chain and are processed without the use of chemical substances. Free from sulfates, parabens, DEA/TEA/MEA, EDTA, artificial colorants, OEG/PPG, mineral oils, lanolin, thiazolinones, benzophenones, DMDM, allantoin, and imidazolidinyl urea.