NARS Cosmetics Soft Matte Advanced Perfecting Powder Cliff

Discover a versatile powder that conceals skin imperfections for 24 hours—without the dry, cakey feel. This innovative, talc-free formula is enriched with skin-smoothing niacinamide and immediately controls shine while minimizing the appearance of pores and skin texture in just four weeks. The adaptive Oil-Control Technology combats excess oil and provides a long-lasting matte effect. For a naturally looking, softly matte coverage, the product can be worn alone or applied over foundation to set makeup and maintain true-to-color wear for 24 hours.

Based on a clinical study with 31 participants.

Key claims:

• Minimizes the appearance of pores and skin texture after four weeks
• Controls shine for 24 hours
• Blurs imperfections for 24 hours
• Sets foundation for 24 hours of true color hold
• Does not become cakey for 24 hours
• Does not dry out for 12 hours

Consumer perception:

• 100% agree it smooths the skin's appearance instantly.
• 100% agree it effortlessly blends with the skin.
• 94% agree it controls the appearance of shine throughout the day.

Details:

• Matte finish
• Talc-free.