L'Oréal Paris Preference Core

The L'Oréal Paris Préférence hair color is a permanent coloration with 100% gray coverage and shine technology. Its gel formula with valuable oil drops gives your hair a vibrant color full of luminosity and naturally looking highlights that won’t fade. Light-reflecting dyes ensure a shiny color rich in reflections. The color shine care balm with UV filter nourishes your hair and maintains the color shine for up to 9 weeks. Additionally, the floral fragrance with notes of amber enhances the sensory experience. Thanks to its easy application, it is ideal for quick and effective hair coloring.