Goldwell Elumen Play
RedCurrently out of stock
Free shipping starting at 50.–
At a Glance
Semi-permanent longevity
According to the instructions, the colour lasts for about 10-15 washes before gradually fading out.
Direct application without developer
The product can be applied directly to the hair without any extra developing lotion and requires a processing time of 30 minutes.
Customisable shade
The red shade can be mixed with other colours in the range and made lighter or darker using special additives.