Directions White Fire Creme Activator 3%

The 3% White Fire Bleach from Directions is designed for lightening hair before applying semi-permanent coloring creams. It is gentle on the scalp and minimizes the exposure of unwanted undertones (gold, yellow, red). The mixture swells very well, allowing the hair to be well enveloped, which enables strong and even lightening over long application times. It is the first choice for regular root lightening to prevent hair breakage.