Alcina Style

The Berliner Felix loves to share what makes a strong impact: the styling paste provides strong hold for various looks and can be restyled at any time. Good style means lots of likes. This formula for success is particularly mastered by influencers. That's why Alcina has teamed up with several style stars from social media to develop Alcina Style for you. Based on insights from bloggers, influencers, and hairdressers, Alcina has created seven products that make every style possible. What could be more fitting than to showcase these ideas with our influencers? There is no longer just one hair trend. There are many at once, and they are emerging faster from every corner of the internet. A measure of a successful creation is the selfie. People only take selfies when they love their look. With Alcina Style, you are prepared. In short: you are selfie-ready!.