The Psychology of Persuasion - Audiobook

The marketing expert and social psychologist Robert B. Cialdini explains why people say yes and how this knowledge can be applied. Cialdini describes the six fundamental principles of persuasion and demonstrates how to use them to protect oneself from influence or to appear more persuasive oneself. Based on over 30 years of research and illustrated with numerous examples from all areas of life, this book offers invaluable assistance to those looking to develop professionally or personally. The global bestseller has been published in millions of copies and is highly praised for its readability, practical insights, and scientific accuracy. The book has garnered an enthusiastic readership among business and marketing professionals, fundraising specialists, and those interested in psychology. "Cialdini succeeds in combining his personal experiences, such as in sales training and police interrogations, with insights from experimental psychology into a textbook. ... This makes the learning material engaging." - Frankfurter Allgemeine Zeitung.