Sauter:30 Minuten Storytelling im Verka

Storytelling as a Competitive Advantage. Why Telling Stories Leads to Significantly Higher Sales. In the last five years, selling has changed more than it did in the previous 50 years. Companies face the challenge of adapting their customer engagement to the new conditions and often need to rethink their strategies entirely. Hybrid selling is essential for sales-driven companies: acquisition must be coordinated online and offline to achieve top-notch results. Stories, when told through structured storytelling, have emerged as particularly successful sales vehicles. From sales to service, back office, and even to the executive level, owners, managers, and CEOs all need stories. Not only to captivate customers but also to maintain a clear focus and self-motivation. The equation is simple: More storytelling means more business. In his book, Jens Sauter illustrates with successful examples how well-developed companies boost their sales through storytelling—and how readers can playfully implement this for themselves.