Most startups fail, but many of these failures are avoidable. The Lean Startup is a new approach that is being adopted worldwide, changing the way companies are founded and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This applies to both an individual in a garage and a group of experienced professionals in a Fortune 500 boardroom. What they have in common is the mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach encourages companies to be more capital-efficient and to leverage human creativity more effectively. Inspired by the principles of lean production, it is based on validated learning, rapid scientific experimentation, and a set of counterintuitive practices that shorten product development.
Language | English |
topic | Economy & Law |
Subtopic | Economy |
Author | Eric Ries |
Number of pages | 320 |
Book cover | Paperback |
Year | 2017 |
Item number | 7662212 |
Publisher | Penguin Random House |
Category | Reference books |
Release date | 17.10.2017 |
Sales rank in Category Reference books | 47 of 1039713 |
topic | Economy & Law |
Subtopic | Economy |
Language | English |
Author | Eric Ries |
Year | 2017 |
Number of pages | 320 |
Edition | 1 |
Book cover | Paperback |
Year | 2017 |
CO₂-Emission | |
Climate contribution |
Height | 20 mm |
Width | 140 mm |
Weight | 270 g |
Length | 21.40 cm |
Width | 14.10 cm |
Height | 1.80 cm |
Weight | 266 g |
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