The Lean Startup

Most startups fail, but many of those failures are preventable. The Lean Startup is a new approach being adopted globally, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is true for both an individual in a garage and a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are more capital efficient and leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, and a number of counterintuitive practices that shorten product development.