The Lean Startup

English, Eric Ries, 2017
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Most startups fail, but many of these failures are avoidable. The Lean Startup is a new approach that is being adopted worldwide and is changing the way companies are founded and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This applies to both an individual in a garage and a group of experienced professionals in a Fortune 500 boardroom. What they have in common is the mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach encourages companies to be more capital-efficient and to utilize human creativity more effectively. Inspired by the principles of Lean production, it is based on validated learning, rapid scientific experimentation, and a set of counterintuitive practices that shorten product development.

Key specifications

Language
English
Author
Eric Ries
Year
2017
Number of pages
320
Book cover
Paperback

General information

Item number
7662212
Publisher
Penguin Random House
Category
Reference books
Release date
17.10.2017
Sales rank in Category Reference books
101 of 412715

Book properties

Language
English
Author
Eric Ries
Year
2017
Number of pages
320
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.21 kg
Climate contribution
CHF 0.11

Product dimensions

Height
209 mm
Width
140 mm
Weight
270 g

Package dimensions

Length
21.40 cm
Width
14.10 cm
Height
1.80 cm
Weight
266 g

30-day right of return if unopened
No warranty
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