Measure What Matters

The revolutionary movement behind the explosive growth of Intel, Google, Amazon, and Uber. With a foreword by Larry Page and contributions from Bono and Bill Gates, "Measure What Matters" discusses using Objectives and Key Results (OKRs), a groundbreaking approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs, and with them as the foundation of their management, the startup grew from forty employees to more than 70,000, with a market cap exceeding $600 billion. The startup was Google. Since then, Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve.