Measure What Matters

The revolutionary movement behind the explosive growth of Intel, Google, Amazon, and Uber. With a foreword by Larry Page and contributions from Bono and Bill Gates, "Measure What Matters" discusses the application of Objectives and Key Results (OKRs), a groundbreaking approach to goal-setting that helps make tough business decisions. In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs, and with them as the foundation of their management, the startup grew from forty employees to over 70,000, with a market capitalization of over $600 billion. The startup was Google. Since then, Doerr has implemented OKRs in more than fifty companies, helping tech giants and charities alike exceed all expectations. In the OKR model, the objectives define what we want to achieve.