Hooked

"Hooked" by Michael Moss is an insightful non-fiction book that delves into the mechanisms of the processed food industry. The Pulitzer Prize winner examines how this industry exploits our evolutionary instincts and emotional attachments to food in order to maximize profits, often at the expense of public health. Moss highlights the parallels between food addiction and addiction to drugs or alcohol, raising the question of how aware food manufacturers are of consumers' vulnerabilities. Through the analysis of the latest research on addiction, he demonstrates that certain foods can be even more addictive than alcohol or cigarettes. This book is not only a critical examination of the food industry but also a call to raise awareness about our eating habits and their impact on our health.