Female Chic

The book "Female Chic" by Gina Bucher offers a deep insight into the fascinating world of the fashion label Thema Selection, which made waves in Zurich during the 1970s. The author highlights the history and influence of the founders Katharina Bebié, Ursula Rodel, and Sissi Zöbeli, who shaped the Zurich art and cultural scene with their avant-garde style and eccentric fashion shows. The simply cut work dresses, which play with dual gender identity, were ahead of their time and revolutionized women's fashion. Bucher recounts the beginnings of the store, which initially faced little interest until American Vogue discovered the fashion, laying the foundation for its success. "Female Chic" is not only a tribute to fashion but also to the women who shaped it and the stories surrounding them. With 630 pages, the book provides a comprehensive documentation of a significant era in Zurich's fashion history.