Defending Your Brand
English, Hardcover, Tim CalkinsMore than 10 items ordered
Book cover2
Product details
Here, Calkins shows businesses how to create and maintain a defensive strategy, including how to understand and gather competitive intelligence, how to determine if your brand or company is at risk, how to create a defensive strategy, limiting risk and preventing a trial, understanding your own intellectual property as a weapon, and much more.
Language | English |
Author | Tim Calkins |
Year | 2012 |
Number of pages | 294 |
Book cover | Hardcover |
Item number | 72948459 |
Publisher | Springer |
Category | Reference books |
Manufacturer No. | 9780230340343 |
Release date | 27.7.2026 |
Language | English |
Author | Tim Calkins |
Year | 2012 |
Number of pages | 294 |
Edition | 1 |
Book cover | Hardcover |
CO₂ emissions | 0.25 kg |
Climate contribution | CHF 0.11 |
Height | 229 mm |
Width | 152 mm |
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