Cracked it!

"Cracked It!" is a professional book that addresses the resolution of complex problems and the selling of solutions, which is crucial for personal and organizational success. The authors, experienced strategy professors and consultants, present a structured four-step approach to overcome common pitfalls that can arise during problem-solving. The book is based on proven methods from top strategy consultants, insights from cognitive psychology, and the latest developments in design thinking. It offers a step-by-step guide and a toolkit that helps readers effectively tackle challenging business problems. Through engaging stories and detailed case studies, readers are guided through the entire process, from formulating and structuring problems to presenting and marketing solutions. The authors' passionate writing style, backed by decades of experience in research, teaching, and consulting, makes this book an essential guide for anyone looking to enhance their problem-solving skills.