Question about JBL Bar 2.0 All-in-one

Sorry, but this is very overpriced, even the manufacturer offers this soundbar on its own homepage for less than 200.-! https://ch.jbl.com/sale-fi/BAR+2.0+ALL-IN-ONE.html?cgid=sale-fi&dwvar_BAR%202.0%20ALL-IN-ONE_color=Black-EMEA-Current