Question about ASUS GeForce RTX 4090 ROG MATRIX PLATINUM

The item is bought, the price is very much fuelled by the poor availability. We would also prefer to purchase more and offer it at a lower price.

I don't understand the stuff that Asus smoked there either. Asus generally likes to pay for the name. The Rog Strix already costs over 400CHF more than the products of the competition.
But the things here really go beyond the scope. It's quite nice, with the water cooling. But it doesn't justify a 1000-1200CHF surcharge.
Completely out of touch with life..... No idea how you can support that