Sony's LCD TVs have not yet grown any picture optimisation weed to counter the rich black of the OLEDs. This would require significantly more individually dimmable zones. The colours on the OLED TV also benefit from the high contrast, although the LCD model can keep up and even deliver more expressive images in very bright surroundings...
Sony also shows with the XR-65A90J that the end of the line has not yet been reached for OLED. The 65-inch screen shines very brightly, displays extreme contrasts and delivers a superbly balanced picture. With "Bravia Encore", the Japanese have also integrated their own streaming service. An additional argument for this premium TV!
Sony charges a premium price for the top OLED model A90J, as in previous years. However, this buys the customer one of the highest-contrast, most authentic colours and brightest picture displays available on the market for an OLED TV. Even experienced cinema fans will have little or nothing to complain about here...
The new Bravia XR A90J from Sony offers outstanding picture quality, good sound and the best streaming options. A big hit that is without a doubt one of the very best TVs around.
