Name: OLED XR-55A90J
Brand: Sony
SKU: 14933947
Rating: 4.85 (48 reviews)

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Thanks to cognitive intelligence, this Bravia XR television understands how humans see and hear, providing a revolutionary TV experience. XR OLED Contrast Pro makes the A90J a brilliant OLED with perfect blacks and maximum brightness. With this Google TV, you not only enjoy a true cinema experience through Dolby Vision and Dolby Atmos support but also an unlimited package of entertainment, VoD services, and apps. Bravia Core is pre-installed and includes a wide selection of current premium titles and popular movie classics in high 4K HDR picture quality.

How we perceive the world is based on information that reaches our brain simultaneously from our eyes and ears. Normal AI can only recognize and analyze elements like color, contrast, and detail individually. The Cognitive Processor XR evaluates all elements at once—just like our brain does.

What does reality feel like? The Bravia XR televisions answer this with cognitive intelligence. They mimic human perception through the eyes and ears on the screen—for a lifelike experience that immerses you in the action. In the extensive library included, you can browse for movies. Bravia XR technology, Pure Stream, and IMAX Enhanced deliver stunning images and expressive sound, no matter what you’re watching.

OLED stands for Organic Light Emitting Diode. Compared to traditional LCD televisions, models with self-emitting organic diodes offer significantly better contrast ratios and excellent color representation. Additionally, OLED technology allows for a flatter design, shorter response times, and is more efficient and eco-friendly due to lower energy consumption.

Actual product image Sony OLED XR-55A90J (55", A90J, OLED, 4K, 2021)

Energy Label Sony OLED XR-55A90J (55", A90J, OLED, 4K, 2021)

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Describes the basic type of light generation of the screen (such as LCD or OLED). Many manufacturers also use their own marketing terms (such as QLED) to advertise refined standard technologies.

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