Why is everyone "anti-blush" now?
27.8.2026
Translation: machine translated
Great, so nobody is wearing blush anymore or what? Don't worry, it's not quite that dramatic. Even if the trendy term "anti-blush" suggests exactly that ...
Trends come. Trends go. And then, when enough time has passed, they come back again. Only then they have a different name. Otherwise, it would be boring. Just recently, the good old ponytail hairstyle experienced a rebranding under the creative term "partless slick back". I know.
A long-dead hype is also currently being reanimated with the micro-trend "anti-blush".
Are we boycotting blush now?
Not really. Although the term might suggest that we have collectively decided to stop wearing blush.
An anti-blush is nothing more than a muted blush color that stays as close as possible to your own skin tone and could even pass for a bronzer. The focus is therefore on restrained nude variants such as brown, taupe, mauve, beige, and occasionally rosé. The main thing is that it's soft.
Source: Instagram @maccosmeticscanada
Source: Instagram @maccosmeticscanada
Sounds like a tightly fenced-in little garden. In fact, however, we are moving here – quite unlike other trends – in a wide color spectrum. After all, the anti-blush ties in with the variety of different skin colors and undertones. You can apply it wherever you think it's right.
All in all, the whole thing is a strong contrast (some would even say a counter-movement) to the bright blush that has dominated looks on social media for the last two years. I'm thinking primarily of bubblegum pink.
We've heard this somewhere before
Does it sound familiar? No wonder. In 2024, the almost identical principle was called "blonzing". A term composed of the two words blush and bronzing. Blonzing describes a makeup technique in which the cheek areas are subtly defined with a product that combines blush and bronzing powder. In other words, an anti-blush. Only back then, we lacked the marketable appropriate term for it. The only difference: with blonzing, the bronzer is omitted entirely. With the current hype, the anti-blush complements the bronzer. The two practically flow beautifully into one another.
How to do it yourself – even without spending money
Put your credit card away for now. According to TikToker Jenny, you can easily make your perfect anti-blush yourself. All you need: a dab each of your liquid bronzer, liquid blush, and concealer. Mix them on the back of your hand and voilà.
Mixing colors isn't your thing?
I've fished a selection out of our range for you. By the way, my personal favorite is the "Color + Glow Enhancer" from Shiseido in the shade "08 Greige Topaz".
Blusher
CHF29.90 CHF5067.80/1kg
IDUN Minerals Rouge/Blusher Havtorn brown pink
Brown Pink, Brownish Pink
Blusher
Quantity discount
CHF10.70 CHF2675.–/1kg
Rom&Nd Better Than Cheek N01 Nutty Nude 4g
N01 NUTTY NUDE
CHF38.90 CHF5557.14/1kg
Shiseido ENHANCER 08 (Greige Topaz)
Tan
−11%
CHF23.90 was CHF26.80
Anastasia Beverly Hills Stick Blush
Peach Caramel
CHF34.70 CHF10 843.75/1kg
MAC Cosmetics Mineralize Blush
Sweet Enough
CHF29.90 CHF5067.80/1kg
IDUN Minerals Rouge/Blusher Havtorn brown pink
Brown Pink, Brownish Pink
CHF16.70
Milani Cheek Kiss Liquid Blush Nude Flush 10.8ml
Nude Flush
Quantity discount
CHF10.70 CHF2675.–/1kg
Rom&Nd Better Than Cheek N01 Nutty Nude 4g
N01 NUTTY NUDE
Header image: Natalie Hemengül
Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.chAs a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.
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