Product test

What’s your child’s ride?

Irene Portmann
20.7.2017
Translation: Eva Francis

Cars are considered to be status symbols. As early as in childhood, they can bring a bit of bling to your neighbourhood. Don't wait to ask yourself: What shall become of your child? And which vehicle is the best match for your daughter or son?

Rich kid

There’s mainly one thing you want your junior to become and that’s rich. If so, get them used to expensive leather as early as possible (or is it synthetic after all?). Make sure they feel at home with engine noise and high speed. Inspired by the glamorous life of Paris Hilton and the like, a Mercedes-Benz G-Class might be your choice.

Princess

Your little one loves pink and shall always do. You want her to be spoilt and have gel nails and short skirts from a young age. No matter if it’s a bobby car or an electric ride, it better be pink.

BIG New Bobby Car Rock Star Girl
Ride-ons

BIG New Bobby Car Rock Star Girl

Farmer

Your child is down-to-earth, grows up in the countryside and loves nature. Whether you’re a family of farmers or not, what your child needs is a tractor.

Gentleman

Charming and suave – your junior knows the knightly virtues. He definitely needs a luxury car. Only a Bentley can match this lifestyle. The steering wheel and seat of this push ride are made of genuine leather.

Nostalgic

It’s never too early to be a nostalgic? Although born decades later, your little one shall become a child of the 70s, wear bell-bottoms and decorate their flat in dark brown and orange. Then you better make sure one of these retro-style push rides is their first car.

Italian

You want to make sure your children never forget where they come from and live the Italian lifestyle? Or there arent any Italian roots in your family but you want them to enjoy a life of «Dolce far niente»? If so, you should go with a Ferrari.

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Irene Portmann
Senior Brand Communications Manager
Irene.Portmann@digitecgalaxus.ch

I love the strategy game “The Settlers of Catan”, the Ravensburger puzzle “Colourful Cupcakes” and the pink fluffy unicorn that sits on my desk (a birthday present from my workmates). Not only do I have a weakness for toys, I also get excited about good food and comedy TV shows. 

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