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This cult sneaker is back

Vanessa Kim
24.6.2020
Translation: machine translated

Do you remember enduring values in times like these? The cult model "Blazer" from Nike is currently celebrating its comeback - you've been able to rely on this sneaker for almost 50 years.

How can you tell if a shoe is timeless? You can't get enough of its design. After the hype surrounding the chunky Ugly Dad Sneakers, I'm glad that classics like the understated "Blazer" model from Nike are back on the rise. I've been fond of the Blazer sneaker for a long time because its look is both sporty and elegant. What's more, unlike eye-catching models, it's easier to combine with the rest of my wardrobe.

In 1972/3, the then still young sports manufacturer Nike launched the Blazer sneakers - the third shoe model ever to be launched by the brand. As the label is based in Oregon, the name of the trainers is a reference to the local basketball team, the Portland Trail Blazers. Who would have thought that almost 50 years later, the basketball shoes would still be contemporary and celebrated by fashion experts as an everyday shoe in high and low-top versions. Incidentally, the large Swoosh logo is said to be the largest that Nike has ever placed on a sneaker.

There's no denying the roots of the high-top version: The sporty model still looks elegant thanks to its narrow shape - in contrast to the "Sk8-Hi" from Vans, which makes our feet look as flat as Donald Duck's. This makes the blazer not only a comfortable but also a versatile everyday shoe.

How to

Stylist Will pairs his limited edition blazer sneakers with long fabric trousers. Image: @theycallmewillwillo
Stylist Will pairs his limited edition blazer sneakers with long fabric trousers. Image: @theycallmewillwillo

You can find countless possible combinations on Instagram. One that convinces me is the one from Will. The stylist combines his trainers with beige chino trousers and black socks. A small detail that makes all the difference: because the socks pick up the colour of the logo, the look is harmonious. Of course, you can also wear the shoes with shorts. Tennis socks add a casual touch here too.

Proof that the cult model suits many styles. Image: @bethanmccoy
Proof that the cult model suits many styles. Image: @bethanmccoy
The sneakers not only go well with sporty outfits, but also with feminine ones. Image: @s.t.e.f.f.i.ii
The sneakers not only go well with sporty outfits, but also with feminine ones. Image: @s.t.e.f.f.i.ii

The influencer Bethan prefers to wear her blazer sneakers in athleisure style with jogging bottoms and tennis socks. Socks plus blazer seem to be the trend combo of the moment. If, on the other hand, you like it playful, style your kicks with airy dresses or skirts, as demonstrated by fashion design student Stefanie on Instragram. Her look is feminine and sporty at the same time. The only catch with this model: high-top trainers compress your legs. If you have short stilts, it's better to go for maxi dresses and midi skirts or buy the low-top version straight away. <p

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When I’m not exploring the depths of the sea as an open water diver, I enjoy plunging into the world of fashion. On the streets of Paris, Milan and New York is where I keep my eyes peeled for the latest trends. And I’ll show you how to take them from the catwalk to your everyday life. 


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