The foundation for the apps was laid two years ago with a total redesign of our online shops and the complete restructuring our website. In addition, a fully-fledged responsive functionality was introduced, which I told you about around one year ago:
We have now added apps that follow the same pattern and have already been installed by thousands of users. But not everyone’s happy with them. Occasionally we get user feedback such as: “A mere wrapper for the website is totally useless.” or “It would be really cool if the app had its own functions”. In this regard, there are a few things to consider:
These are the reasons why we openly say: The app is nothing other than our website. It’s simply our shop. Because that’s what we’re good at! Oliver Herren, our CTO, sent me the following lines on this matter: “From a user’s perspective, the only relevant issue is whether the functionality is good. If something was natively programmed or not will not be of interest. Another important point is that our online shop can be seamlessly used on all devices. Therefore, we focus on one solution for all devices. This is done by means of a Progressive Web App. In other words, the online shop not only adapts to various screen sizes and types but also uses the latest browser features."
Speaking of features: After the release of our app, our employees had the opportunity to tell us what they thought of it or ask questions via our internal blog. I would like to share some hand-picked contributions – feel free to add your own comments in the comments field below:
By the way, this article is part of our #FeatureFriday we celebrate on Facebook and Twitter (almost) every week. Thanks for liking and following us! And if you feel like giving us a belated Christmas present, we would greatly appreciate your rating of the new apps – preferably a 5-star one :-)
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