That's why Tonies is offering more and more of its own creations
11.6.2024
Translation: machine translated
Tonies is increasingly working on specially created audio figures. The "Schlummerbande" is particularly successful. In a recent interview, Tonies boss Markus Langer explained what exactly is behind it.
Tonies wants to expand business with own brands
In addition, the company increases profitability with its own tonies. According to Langer, this results in "significantly lower licence costs". What's more, Tonies can also grant licences. For example, there are textiles printed with the company's own creation "Schlummerbande", such as a baby sleeping bag from Sterntaler and a cuddly blanket.
On course for success: the "Schlummerbande"
Even if more in-house productions are to be developed in future: "Licensed content still makes up the lion's share of our portfolio," says the Tonies boss. Tonies has 200 licence partners worldwide.
Are you a fan of the "Schlummerbande" or do you like the licensed figures better? Let me know in the comments.
Header image: Tonies GmbH
A true local journalist with a secret soft spot for German pop music. Mum of two boys, a dog and about 400 toy cars in all shapes and colours. I always enjoy travelling, reading and go to concerts, too.
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