Behind the scenes
Why young women are loving Lego
by Alex Hämmerli
Santa’s lugging lights, Lego and Nintendo Switch consoles
11.12.2018
Translation: Jessica Johnson-Ferguson
The search behaviour of digitec and Galaxus customers reveals what’s going under the Christmas tree this year: Favourites include Lego and Playmobil, the gaming console Nintendo Switch, Philips Hue LED lamps, electronics by Apple and Huawei as well as a magic wand by Dyson.
Christmas is approaching fast and so is the stress for everyone who hasn’t started their Christmas shopping yet. One way of picking perfect presents is taking a look at the search and shopping behaviour of other Xmas shoppers. A glance at digitec and Galaxus data shows what will be under Swiss Christmas trees this season.
Top search terms on Galaxus between 10 October and 10 December 2018
- Lego
- Dyson
- Playmobil
- Philips Hue
- Pampers
- Wasserkocher
- Raclette
- Nintendo Switch
- Lego Technic
- Staubsauger
Top search terms on digitec between 10 October and 10 December 2018
- iPhone
- iPad
- Nintendo Switch
- Huawei
- SSD
- Sonos
- Monitor
- PS4
- Apple Watch
- Surface
Contact for media representatives
Digitec Galaxus AG
Corporate Communications
Pfingstweidstrasse 60, CH-8005 Zurich
Phone: +41 44 575 96 96
E-mail: media@digitecgalaxus.ch
Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.chAt Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.
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