Santa’s lugging lights, Lego and Nintendo Switch consoles
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Santa’s lugging lights, Lego and Nintendo Switch consoles

Alex Hämmerli
Zurich, on 11.12.2018
The search behaviour of digitec and Galaxus customers reveals what’s going under the Christmas tree this year: Favourites include Lego and Playmobil, the gaming console Nintendo Switch, Philips Hue LED lamps, electronics by Apple and Huawei as well as a magic wand by Dyson.

Christmas is approaching fast and so is the stress for everyone who hasn’t started their Christmas shopping yet. One way of picking perfect presents is taking a look at the search and shopping behaviour of other Xmas shoppers. A glance at digitec and Galaxus data shows what will be under Swiss Christmas trees this season.

Classics by Lego and Playmobil have proven particularly popular. The bestselling set at the moment is the Lego roller coaster with a hefty price tag of over 400 francs. In close second place is the Aston Martin construction kit. The new Harry Potter Lego sets are also in very strong demand. Apart from Lego and Playmobil, kids are eagerly awaiting marble runs, magnetic building blocks and everything to do with the puppy squad «Paw Patrol».

Many adolescents and adults are hoping for electronic products: The search behaviour of digitec customers reveals that Santa will be bringing sackloads of smartphones, smartwatches and Apple tablet computers this year. Mobile phones by Chinese manufacturer Huawei are also hot in demand. Countless youngsters and the young-at-heart are counting the days until Christmas because they’ve asked for the handheld Nintendo Switch console as a present. Many female customers are currently going crazy for the Dyson Airwrap hair styler. And many a home will be given a cosy glow courtesy of Philips Hue.

Top search terms on Galaxus between 10 October and 10 December 2018

  1. Lego
  2. Dyson
  3. Playmobil
  4. Philips Hue
  5. Pampers
  6. Wasserkocher
  7. Raclette
  8. Nintendo Switch
  9. Lego Technic
  10. Staubsauger

Top search terms on digitec between 10 October and 10 December 2018

  1. iPhone
  2. iPad
  3. Nintendo Switch
  4. Huawei
  5. SSD
  6. Sonos
  7. Monitor
  8. PS4
  9. Apple Watch
  10. Surface
Roller coaster (10261)
LEGO Roller coaster (10261)
Aston Martin DB5 (10262)
LEGO Aston Martin DB5 (10262)

Contact for media representatives

Digitec Galaxus AG
Corporate Communications
Pfingstweidstrasse 60, CH-8005 Zurich
Phone: +41 44 575 96 96
E-mail: \

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Alex Hämmerli
Alex Hämmerli
Senior Public Relations Manager, Zurich
At digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.

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