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Santa’s lugging lights, Lego and Nintendo Switch consoles

The search behaviour of digitec and Galaxus customers reveals what’s going under the Christmas tree this year: Favourites include Lego and Playmobil, the gaming console Nintendo Switch, Philips Hue LED lamps, electronics by Apple and Huawei as well as a magic wand by Dyson.

Christmas is approaching fast and so is the stress for everyone who hasn’t started their Christmas shopping yet. One way of picking perfect presents is taking a look at the search and shopping behaviour of other Xmas shoppers. A glance at digitec and Galaxus data shows what will be under Swiss Christmas trees this season.

Classics by Lego and Playmobil have proven particularly popular. The bestselling set at the moment is the Lego roller coaster with a hefty price tag of over 400 francs. In close second place is the Aston Martin construction kit. The new Harry Potter Lego sets are also in very strong demand. Apart from Lego and Playmobil, kids are eagerly awaiting marble runs, magnetic building blocks and everything to do with the puppy squad «Paw Patrol».

Many adolescents and adults are hoping for electronic products: The search behaviour of digitec customers reveals that Santa will be bringing sackloads of smartphones, smartwatches and Apple tablet computers this year. Mobile phones by Chinese manufacturer Huawei are also hot in demand. Countless youngsters and the young-at-heart are counting the days until Christmas because they’ve asked for the handheld Nintendo Switch console as a present. Many female customers are currently going crazy for the Dyson Airwrap hair styler. And many a home will be given a cosy glow courtesy of Philips Hue.

Top search terms on Galaxus between 10 October and 10 December 2018

  1. Lego
  2. Dyson
  3. Playmobil
  4. Philips Hue
  5. Pampers
  6. Wasserkocher
  7. Raclette
  8. Nintendo Switch
  9. Lego Technic
  10. Staubsauger

Top search terms on digitec between 10 October and 10 December 2018

  1. iPhone
  2. iPad
  3. Nintendo Switch
  4. Huawei
  5. SSD
  6. Sonos
  7. Monitor
  8. PS4
  9. Apple Watch
  10. Surface
  • Achterbahn (10261)
  • Achterbahn (10261)
  • Achterbahn (10261)
CHF 342.–
LEGO Achterbahn (10261)
Capture the speed, thrills and excitement of the ultimate fairground attraction with this fully functional roller coaster.
14

Availability

Mail delivery

  • More than 10 piece(s)
    in our warehouse

Collection

  • Basel: tomorrow at 12:30
  • Bern: Only 1 piece(s)
  • Dietikon: tomorrow at 13:30
  • Geneva: tomorrow at 14:00
  • Kriens: tomorrow at 13:00
  • Lausanne: tomorrow at 12:30
  • St Gallen: tomorrow at 13:00
  • Winterthur: tomorrow at 12:00
  • Wohlen: tomorrow at 11:00
  • Zurich: tomorrow at 12:15

PickMup

If ordered immediately.
Information subject to change.

View details

  • Aston Martin DB5 (10262)
  • Aston Martin DB5 (10262)
  • Aston Martin DB5 (10262)
CHF 152.–
LEGO Aston Martin DB5 (10262)
Discover the secrets of Bond... James Bond Aston Martin DB5!
14

Availability

Mail delivery

  • More than 10 piece(s)
    in our warehouse

Collection

  • All locations: Only 1 piece(s)

PickMup

If ordered immediately.
Information subject to change.

View details

  • GraviTrax Trampolin
  • GraviTrax Trampolin
  • GraviTrax Trampolin
CHF 13.90
Ravensburger GraviTrax Trampolin
Defy gravity and let your ball bounce with the trampoline through the track
5

Availability

Mail delivery

  • More than 10 piece(s)
    in our warehouse

Collection

  • Basel: tomorrow at 12:30
  • Bern: tomorrow at 12:00
  • Dietikon: tomorrow at 13:30
  • Geneva: tomorrow at 14:00
  • Kriens: tomorrow at 13:00
  • Lausanne: tomorrow at 12:30
  • St Gallen: tomorrow at 13:00
  • Winterthur: tomorrow at 12:00
  • Wohlen: tomorrow at 11:00
  • Zurich: tomorrow at 12:15

PickMup

If ordered immediately.
Information subject to change.

View details

  • Airwrap Smooth + Control
  • Airwrap Smooth + Control
  • Airwrap Smooth + Control
Dyson Airwrap Smooth + Control
14

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

View details

  • AirPods
  • AirPods
  • AirPods
CHF 169.–
Apple AirPods
Wireless. Effortless. Magical.
213

Availability

Mail delivery

  • More than 10 piece(s)
    in our warehouse

Collection

  • Basel: Only 2 piece(s)
  • Bern: Only 4 piece(s)
  • Dietikon: Only 1 piece(s)
  • Geneva: Only 2 piece(s)
  • Kriens: Only 1 piece(s)
  • Lausanne: Only 1 piece(s)
  • St Gallen: Only 3 piece(s)
  • Winterthur: Only 2 piece(s)
  • Wohlen: Only 1 piece(s)
  • Zurich: 6 piece(s)

PickMup

If ordered immediately.
Information subject to change.

View details

  • Switch – Neon red / Neon blue (DE, FR, IT, EN)
  • Switch – Neon red / Neon blue (DE, FR, IT, EN)
  • Switch – Neon red / Neon blue (DE, FR, IT, EN)
CHF 329.–
Nintendo Switch – Neon red / Neon blue (DE, FR, IT, EN)
Play your games whenever and wherever you want thanks to three game modes (TV, table, handheld). With coloured Joy-Con, this console is a real eye-catcher.
108

Availability

Mail delivery

  • More than 10 piece(s)
    in our warehouse

Collection

  • Basel: Only 2 piece(s)
  • Bern: Only 1 piece(s)
  • Dietikon: Only 1 piece(s)
  • Geneva: Only 1 piece(s)
  • Kriens: Only 2 piece(s)
  • Lausanne: Only 1 piece(s)
  • St Gallen: Only 1 piece(s)
  • Winterthur: Only 1 piece(s)
  • Wohlen: Only 1 piece(s)
  • Zurich: 5 piece(s)

PickMup

If ordered immediately.
Information subject to change.

View details

Contact for media representatives

Digitec Galaxus AG
Corporate Communications
Pfingstweidstrasse 60, CH-8005 Zurich
Phone: +41 44 575 96 96
E-mail: media@digitecgalaxus.ch \

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Rare LEGO sets added to our range

Avatar

Alex Hämmerli, Zurich

  • Senior Public Relations Manager & Teamleader Translation
At digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.

6 comments

3000 / 3000 characters

User roqueriz0r

Die Switch ist noch immer 329 :-( Da bringt das Christkind das gleiche wie schon vor Wochen :-(

11.12.2018
User Anonymous

Die Switch (unter anderem in verschiedenen Bundle) war in den letzten Wochen in jedem erdenklichen Elektronik Fachmarkt, auch bei Digitec, mehrere Male in Aktion...

12.12.2018
User Yurine27

kann ich Anonymous nur zustimmen. Abgesehen von Aktionen wird sich der Normalpreis von der Konsole so schnell wahrscheinlich nicht senken, da mit Pokemon Lets Go und Smash sicherlich genug Konsolen während Weihnachten über die Ladentheke gehen werden ^^

12.12.2018
Answer
User _tdc_

lego aston martin läuft in ein 404

11.12.2018
User Anonymous

Die Lego Produkte sind ausschliesslich auf Galaxus erhältlich.
LEGO Aston Martin DB5 (10262)

11.12.2018
Answer
User Anonymous

airwrap ???

11.12.2018