Rihanna finally makes Salomon sneakers a must-have
15.2.2023
Translation: machine translated
If you want to be beautiful, you supposedly have to suffer. If you want to be cool, you just need the right trainers. During the Super Bowl Halftime Show, @badgalriri just dictated what these will be in 2023. Curtain up for Salomon.
You may have noticed it in passing: Rihanna performed during the Super Bowl Halftime Show. Not only are my Insta and YouTube feeds still full of clips, memes, GIFs and reactions, but I never tire of watching the performance from start to finish. There's so much to discover - and I don't want to miss a single detail.
First and foremost: the baby bump! Wrapped in red on red on red. More specifically, a red silk jersey bodysuit, a customised leather corsage and a casual linen jumpsuit. All customised items from Loewe. Even her lipstick (Fenty Beauty), her nail polish ("Devil Red" by Cnd) and her Jacob & Co watch perfectly matched the colour scheme. Diamond jewellery glittered on her ears, fingers and lapels (shine bright like a ...), while her majestic Alaïa coat honoured the fashion journalist André Leon Talley, who died in 2022.
But that's not all. During the show, Rihanna powdered her nose with her Fenty Beauty Invisimatte Instant Setting + Blotting Powder - probably the best self-promotion imaginable - and quickly made a French outdoor brand the most wanted brand in the world: Salomon.
Salomon.
Surely you've been ringing the bell for a long time, because the pop star-approved sneakers are already in the fast lane in this country too (attention, on). On the streetwear platform StockX, no other label recorded such strong growth in 2022.
Who is Salomon
In 1947, Georges Salomon joined his father François' small ski workshop. The two not only register a patent for bevelled ski edges, but also develop the first safety binding not made of leather straps. This was followed in 1979 by the first plastic moulded ski boot, a revolutionary boot binding system in 1980 and expansion into Japan. Skis, hiking boots, snowboards, inline skates, you name it - Salomon is involved everywhere ... finally, in 2002, the trail running shoe XA Pro.
The success story of the Annecy-based brand goes on and on, including long-distance running shoes, an innovative, minimalist backpack design and a patented fit technology. In 2021, one shoe per minute will be produced at the production facility in France.
The sneaker of the hour
The final accolade has now been bestowed in front of a TV audience of 118.7 million. Because Rihanna wore Salomon trainers with her Loewe-Alaïa suit. Not custom-made, no, a model available to everyone from the collaboration with MM6 Maison Margiela, which has been on the market since November 2022.
We don't have the original Super Bowl shoe, but if you want to follow in Rihanna's footsteps and wear the hippest sneaker brand of the moment, I recommend one of these articles.
Cover photo: Instagram@loewe
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
Fashion
Follow topics and stay updated on your areas of interest
29 comments
later