Record-breaking June for Galaxus as sunscreen sales hit all-time high
Behind the scenes

Record-breaking June for Galaxus as sunscreen sales hit all-time high

Translation: Katherine Martin

Sun cream sales at Galaxus hit an all-time high in June 2023, with the online retailer recording a 129 per cent increase in sales compared to last June. The striking thing? Sun creams with a high sun protection factor (SPF) are particularly in demand, with Swiss products topping the sales rankings.

We all know that UV radiation is strongest in summer. It’s also no surprise that when summertime hits, sun cream sales go up in both brick-and-mortar stores and online. Nevertheless, it’s worth noting that Galaxus customers bought more sunscreen online in the first half of 2023 than in any of the boom years of online shopping characterised by the pandemic.

More than double the quantity of sun cream sold

This year, outdoor sportspeople and sun worshippers have been going all out with ordering protective sprays, creams and lotions from Galaxus. Compared with 2022, sales rose by 80 per cent in the first six months of this year. This means sales in the first half of 2023 outperformed the first six months of 2022 – a year characterised by strong sales induced by the pandemic.

This year has seen the most sun cream deliveries take place in June – 129 per cent more than in June of last year. Sunscreen is currently the sixth most-ordered product on Galaxus, behind diapers, USB cables, printer ink, smartphone cases and batteries.

The higher the better

One apparent trend when looking at the data is that 8 of the 10 best-selling sun creams have an SPF of 50. «People are increasingly taking high sun protection factors into account when buying sunscreen. Not only that, but the sustainability of sun protection products is also becoming more and more relevant to customers,» explains Martina Tatavitto, Category Business Manager at Galaxus. She adds: «We’re working on making further improvements to these aspects of our product data to make it easier for customers to decide which sunscreen to go for.» Incidentally, Galaxus’s best-selling sun cream is a Swiss product – Daylong.

Daylong Protect&Care Lotion + After Sun Repair
Sunscreen

Daylong Protect&Care Lotion + After Sun Repair

La Roche Posay Anthelios UVmune 400 (Suntan cream, SPF 50+, 50 ml, 49 g)
Sunscreen
24.– CHF 480.– CHF/1l

La Roche Posay Anthelios UVmune 400

Suntan cream, SPF 50+, 50 ml, 49 g

Sensolar Sun protection
Sunscreen
43.80 CHF 219.– CHF/1l

Sensolar Sun protection

Daylong Protect&Care Lotion + After Sun Repair

Daylong Protect&Care Lotion + After Sun Repair

La Roche Posay Anthelios UVmune 400 (Suntan cream, SPF 50+, 50 ml, 49 g)
24.– CHF 480.– CHF/1l

La Roche Posay Anthelios UVmune 400

Suntan cream, SPF 50+, 50 ml, 49 g

Sensolar Sun protection
43.80 CHF 219.– CHF/1l

Sensolar Sun protection

This trend is bound to please the Krebsliga Schweiz (Swiss Cancer League). For years, the organisation has been warning against the negative consequences of UV radiation, giving advice on how people can best protect themselves and their skin. It’s advice we in Switzerland could be better at following.

According to the Swiss Cancer Report 2021 (report in German) conducted by the Swiss Federal Statistical Office, the skin cancer rate in men in Switzerland is the fourth highest in Europe, ranking behind Norway, the Netherlands and Sweden. Among women, however, Switzerland has the fourth-lowest incidence rate after Italy, Austria and France.

Factor 10, 20, 30, 50 or maybe even higher? Which sun protection factor do you use on your body and face? Or do you hate wearing sunscreen? Feel free to share your sun protection tips and tricks with the Community here.

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