Lyst report: These are the 5 most popular products of the past months
8.8.2025
Translation: machine translated
The most coveted accessories and items of clothing from the last quarter have a very down-to-earth look and are all the more expensive. Do you think 1st place is worth the investment?
What is most liked, tagged and shared on social media? And what is most searched for, viewed and purchased in the in-house app? The fashion search engine Lyst analyses data on more than eight million products according to these criteria. In the end, the must-have top ten par excellence is spit out. At least when it comes to consumer behaviour.
In the last quarter (Q2 2025), these were surprisingly down-to-earth products ranging from flip-flops to tank tops. At sometimes astonishingly sky-high prices - yes, that's you, fourth and first place. What the top five looks like and where you can find cheaper alternatives if necessary:
Place 5: «V-Soul flat rates» from Vibram
You have to like the barefoot shoes from Italian brand Vibram. Their look is ... special. Their rubber soles are characterised by high quality and durability. Anyone who enjoys scrambling through forests, meadows and hilly landscapes will probably already be familiar with them. For several months now, however, Vibram footwear has also been increasingly spotted on metropolitan streets. Gorpcore is the keyword here: the misappropriation of practical functional clothing to create polarising eye-catchers in everyday looks.
The «V-Soul flat rates» seem to be particularly popular for this purpose. Unfortunately, we currently only have alternative options from Vibram in our range.
The original:
Source: Vibram
The alternative:
Place 4: «Suede Loafers» by Miu Miu
Boot shoes are giving ordinary loafers a hard time right now. Especially this specific example from Miu Miu. And that's despite the fact that the so-called «Suede Loafers» don't really command a mass-market price of a hefty 820 francs.
These shoes are a real eye-catcher.
You not only have to really want these shoes - you have to be able to afford them in the first place. According to the Lyst evaluation, they are worth it for a large number of people. Affordable dupes are also available.
The original:
Source: Miu Miu
The alternative:
Place 3: «Adicolor Classics Sprinter Shorts» from Adidas
Like barefoot shoes, running shorts have also broken out of their natural habitat and have been an integral part of sporty, cool summer outfits for several seasons now. According to Lyst, the «Adicolor Classics Sprinter Shorts» from Adidas are at the forefront of the race.
If you don't want to spend 60 francs or at least want to follow the trend with a little individuality, you can find similarly fast trousers from numerous other brands.
The original:
Source: Adidas
The alternative:
Place 2: «Sheer Rib Tank» from Skims
While Kim Kardashian's latest Skims product is currently dividing opinion, another, completely unprovocative item is secretly triumphing in the background. Although it only reached» second place in the top ten in the last quarter of «, this is no mean feat for a plain white tank top with a 66 francs price tag.
If you want the original Skims top, you can find it in the brand's own online shop, for example. You can find similar models here.
The original:
Source: Skims
The alternative:
T-Shirts
Quantity discount
CHF11.20 per piece for 2 units
Vero Moda Vmchloe Short Tank Top Ga Jrs Noos
Place 1: «Dune Sandals» by The Row
They are flip-flops, yes. For 735 francs, yes. The Row, the luxury fashion label of twins Mary-Kate and Ashley Olsen, is known for emphasising its exclusivity with astronomical prices. Nevertheless - or precisely because of this - this is not the first time that The Row has delivered an apparently simple accessory or item of clothing that has established itself as an absolute status symbol of the fashion bubble. In this case, a red rubber sandal with a wide grosgrain strap.
Hot tip: red rubber sandals are already available for a fraction of the price of The Row.
The original:
Source: The Row
The alternative:
Header image: Miu Miu
Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
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