Exhibitor Minyao Cosmetics gives its glosses plush pendants and funny cap heads. Photo: Natalie Hemengül
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Look how cute! The new generation of beauty charms is here

Natalie Hemengül
14.4.2025
Translation: machine translated
Pictures: Natalie Hemengül

Hold on to your cap, the charm core trend continues to sweep across the beauty landscape with gusto. Lip gloss as an accessory? That's just the beginning.

The good news first: Charms aren't going anywhere for the time being. I would even say they are just warming up. The accessories in pendant form for bags, keys, shoes and the like are more popular than ever. I also noticed this at this year's Cosmoprof in Bologna.

There was one thing in particular to see at the numerous trade fair stands of packaging producers from the cosmetics industry: Beauty-to-go. Primarily lip care and glosses that can be attached and carried anywhere thanks to carabiners, ball chains and key rings. So instead of disappearing into your handbag, the beauty products simply become an accessory themselves.

What's next?

The trend is not new. It's just taking on new forms: The pendants are getting bigger, more colourful, more playful. All in all, more eye-catching. In addition to the lip category, charming eye shadows and hand creams were also on show at the beauty fair. Other obvious categories such as blushes and solid perfumes are also likely to conquer the mainstream soon.

In the future - at least that's my prediction - we will also see more products that wear jewellery themselves. For example, beaded metal chains, plastic ornaments, jingling bells or small plush figures. As decoration, but also to make them more exciting to touch and hear.

By the way: You don't need to spend any money to get in on this trend. You can easily make your own charms from your lip balm - as long as it's in a tube. Find out how to do it here:

Want to brighten up your bags and toiletry bags without the beauty stuff? Here are more ideas from the editorial team:

Header image: Exhibitor Minyao Cosmetics gives its glosses plush pendants and funny cap heads. Photo: Natalie Hemengül

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Natalie Hemengül
Senior Editor
Natalie.Hemenguel@digitecgalaxus.ch

As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions. 

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