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LEGO Super Mario: stroke of genius or soulless marketing slingshot?

Philipp Rüegg
27.8.2020
Translation: machine translated

Nintendo and LEGO have launched a joint construction set. It combines digital game elements with the typical block building system. Ramon and I find out whether the two industry giants are simply cannibalising their brands or whether the sets really deliver.

LEGO recognised very early on how lucrative it is to turn well-known brands into blocks. The Millennium Falcon from "Star Wars" was a hit in the nineties and still delights children today in its latest edition. The Danish company's latest highlight is its collaboration with Nintendo. The two industry giants have put their heads together and developed several "Super Mario" LEGO sets. The speciality: You can use them to build your own "Super Mario" levels - app included.

The starter set includes Mario, a Goomba, Bowser Junior and various level building blocks. Mario is also equipped with various sensors so that he can react to elements in the game such as coins or stars. His special abilities also include a small display and speakers. You can use the whole thing with the corresponding app via Bluetooth.

Ramon and I take a look at the whole thing in the stream.

You can find all LEGO Super Mario sets at Galaxus

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As a child, I wasn't allowed to have any consoles. It was only with the arrival of the family's 486 PC that the magical world of gaming opened up to me. Today, I'm overcompensating accordingly. Only a lack of time and money prevents me from trying out every game there is and decorating my shelf with rare retro consoles. 


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