Have you got the hang of it?
11.6.2019
Translation: machine translated
Pictures: Natalie Hemengül
Rainbow motifs are very popular at the moment. Many brands are making a statement with the Pride symbol. The backpack from Fjallräven is no exception.
The rainbow flag stands for freedom and the right of people to express themselves individually. The same applies to fashion. We can express our personality with the right item of clothing. Depending on our mood, preferences and mood of the day. Those in a good mood often opt for colourful outfits, such as this backpack from Fjallräven.
The name says it all with the "Rainbow" special edition of the Kanken: the model features rainbow-coloured shoulder straps. I have to disappoint anyone hoping for the padded shoulder strap version. But this model is your ideal companion for the Pride Parade next Saturday. The rucksack not only matches the colour theme of the peaceful demonstration visually, but also has an integrated and removable seat cushion that you can sit on if necessary and watch the colourful goings-on.
Whether the label is making a statement with the rainbow design or pursuing a clever marketing strategy is up to you.
Do fashion labels set a good example in this way?
- No, this is simple green... er Rainbowwashing.64%
- Yes, that is exemplary.36%
The competition has ended.
Here are all the backpacks. If you want to hype more products with me, then follow me by clicking on the button at my author profile.
When I’m not exploring the depths of the sea as an open water diver, I enjoy plunging into the world of fashion. On the streets of Paris, Milan and New York is where I keep my eyes peeled for the latest trends. And I’ll show you how to take them from the catwalk to your everyday life.
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