Behind the scenes
Hoover ordered, house received
by Raphael Knecht
96 per cent air - Swiss Made!
24.9.2020
Translation: machine translated
The thing can do nothing and is almost nothing. It just sits there. But it's "Swiss Made" and I love it.
Nowhere else in the world do you get so much air for your money. Now that's a brand promise. And good Swiss air at that, because this thing is "Swiss Made". As we at Digitec Galaxus AG appreciate the value of good Swiss air, we sometimes deliver an extra portion to your home as a free gift with your order.
Because giving away so much air and space isn't good in the long run, "Packy McPackface" is working on customised solutions. But I digress. Where was I? Oh yes, on the blue thing whose manufacturer proudly proclaims:
The products manufactured in Switzerland consist of up to 96% air, which makes them unique in the world. Air is not only the essential component of our products, but also the most prominent feature of our brand philosophy.
The thing contains so much Swiss air that the manufacturer itself doesn't know exactly how much it actually is. In the current brand video, which celebrates Swissness, tradition and precision, there is talk of just 95 per cent. Either this is an understatement and the company has now tacitly managed to remove even more product from the good Swiss air. Or there is still room for improvement as far as the accuracy of the data is concerned. That, dear fellow citizens, would be a scandal. Never mind. I don't want to grumble. I don't want to rattle either. I want to breathe.
We believe that everyone needs time to breathe, to put aside all the stress, worries and nagging of the day and get into their own space.
Space instead of stress. That's a good thing. As I said: nowhere else can you get so much air for your money. Only a few dodgy financial products can compete with that. Nevertheless, it's time to talk about the remaining four or five per cent. The residual risk, so to speak. You certainly can't go wrong with Swiss air. But what good is the blue stuff that the experts have not yet been able to remove?
I love blue. And I'm good with it. It's great when something has just the right consistency. Like Maoam after 15 minutes in my trouser bag. What's more, at 50 x 41 centimetres, this thing is pure Swissness. It is down to earth. Without giving up its position, it gives way when I apply pressure from above. It's so keen to strike a balance that it sometimes throws me off balance and wins in the end.
As the proud owner, I can feel a little "elite" because not everyone has a stimulating waffle pattern. What's more, the manufacturer's airy products have been in use by the army since 1952. A secret air force, so to speak. The Airex Force. Forget the fighter jets. To the waffles, citizens!
I don't like foam under my feet when I walk, but I do stand on it while I work. And I jump on it when I do sport. It's good for you. For the back. For the feet. For the soul. Whether I am mentally stable cannot be conclusively clarified here. In any case, this text is hot air, "sent from my Airex Balance-Pad Elite".
In addition to the "whisked smurf" colour, the pad is also available in life-affirming grey and other colours. Otherwise, I know that I know nothing. If you know anything, let my colleague David Lee know in this article.
That's it from me, the boy from the mat. Here's what Airex wants to tell you about Swissness and foam thanks to its advertising strategists. "There is one thing the Swiss are really good at. They excel in...?"
Michael Restin
Senior Editor
Michael.Restin@digitecgalaxus.chSimple writer and dad of two who likes to be on the move, wading through everyday family life. Juggling several balls, I'll occasionally drop one. It could be a ball, or a remark. Or both.
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